
Google is pushing to put its Gemini AI assistant into more homes through a growing network of hardware partners, announcing an expanded program that gives companies access to pre-built designs for smart speakers and cameras. The company’s Gemini for Home is now positioned as a “full-stack AI” offering, blending Google Home APIs with the assistant’s features to let manufacturers skip what it calls “the multi-year research and development phase” typically needed for AI-enabled devices.
Under the expanded program, it is providing partners with fully validated scalable reference designs that include system-on-chips, sensors, and microphones built by its collaborators. Companies can use these blueprints to mass-produce cameras and speakers with the assistant’s controls baked in, rather than building the hardware from scratch.
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The firm is also pushing carriers, internet service providers, and security firms to integrate its Google Home Premium AI subscription into the devices they make. The plan, previously known as Nest Aware, lets partners offer features like Home Brief — which summarizes activity while a user is away — and advanced deterrents that simulate someone being home using automations.
Google Home Premium costs $10 a month or $100 a year for the standard tier. The “advanced” option runs double that. Users already paying for its $20 monthly AI Pro subscription get standard access included, while those on the $250-per-month Ultra plan get the advanced tier.
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This expansion follows a broader push to embed the assistant across its product lineup. The company redesigned its Home app with the AI in mind before a global release last year. The app now includes an “Ask Home” button that prompts users to sign up for the experience — even if they’d rather stick with the older Assistant.
Not everyone wants an AI assistant listening in every room. For those who’d prefer alternatives, Home Assistant and Apple HomeKit remain options for home automation. Its own apps can also be tweaked to reduce the assistant’s presence, though Google is clearly betting that most users will come around.
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The reference designs are built by its hardware partners, though it didn’t name which ones specifically. Google says the program is meant to reduce the time and cost of bringing AI devices to market, which could mean a flood of assistant-equipped gadgets in the coming year.
For companies that sign on, the appeal is obvious: less R&D risk, faster time to market, and a subscription revenue stream baked into the product. For consumers, it means more devices that default to the assistant — whether they asked for it or not.


