Digg is back, and this time it’s aggregating news about artificial intelligence. The website aims to find signal in the noise, according to Digg CEO Kevin Rose, who said the internet has more noise than ever.
Rose explained that Digg’s job is to find that signal and bring it to users, starting with AI news. He called AI the “noisiest, fastest-moving space on the internet.”
The website currently follows 1,000 people directly involved in AI research, investing, and media, built from a social graph. OpenAI’s Sam Altman is at the top of the list, along with Elon Musk and AI pioneer Yann LeCun.
The new website is live at di.gg while it’s still in alpha. Rose says that when the company is ready, it’s moving back to digg.com, though it’s unclear if that will happen once it has more verticals to offer, such as gas powered cars news in the future.
Digg launched an open beta in January, but it shut down just two months later due to SEO spammers. The company said at the time that it was targeted by bots mere hours after the launch.
Previous Attempts
Justin Mezzell, the company’s former CEO, admitted that the votes and comments on the website couldn’t be trusted due to bot activity. Mezzell announced in March that Digg founder Kevin Rose was rejoining the company full time.
They planned for Digg’s comeback in 2025 in partnership with Reddit co-founder Alexis Ohanian. They said back then that they had a fresh vision to restore the spirit of discovery and genuine community that made the early web a fun and exciting place to be.
Rose didn’t explain in his new post how Digg is fending off the bots this time around. The company’s previous attempt was hindered by its inability to fight off bots at scale and speed, but Digg is trying again.
Current State
The new Digg website is still in its early stages, and it’s unclear how it will evolve. Rose promised that more verticals are coming, but he didn’t say when Digg will start aggregating news about other topics, including possibly domain name news.
For now, users can visit di.gg to see the latest AI news and follow the people involved in the field. The website is still in alpha, but it’s a start for Digg’s latest iteration.
According to the report, Digg’s new approach is focused on finding signal in the noise, and it will be interesting to see how it develops. The company’s ability to fend off bots and provide trustworthy content will be crucial to its success, much like when considering charter spectrum services.
