Trump Media and Technology Group, the company behind social media platform Truth Social, has announced it will sell access to Truth Social posts through a new API. The API is supposed to deliver posts from ‘the highest-ranking Truth Social accounts.’ This move is expected to provide businesses with real-time access to posts from President Donald Trump’s favorite social media site.
API Details
When it becomes available on August 1, the new Truth API will give businesses “real-time access to posts from the highest-ranking Truth Social accounts” — a direct pipe from Truth Social to anyone trying to make investments based on his posts. Trump Media says, “Truth API uses familiar, industry-standard delivery methods to deliver Truth Social posts to our customers in milliseconds.”
It is expected to provide continuous 24/7 coverage and includes a historical archive of posts dating back to 2022. Other social media sites have offered free or paid access to their APIs in the past for building clients to view posts or other features.
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Market Impact
Twitter notably closed free access to its API in 2023, not long after it was purchased by Elon Musk. The difference here, as TMTG CEO Kevin McGurn notes, is that markets already move on Truth Social posts. One likely reason for that is Truth Social’s most popular user, President Trump.
Besides being a majority shareholder in the platform’s owner through his trust, Trump is also Truth Social’s most followed user, with around 12.9 million followers as of July 2026. The President frequently announces major new policies and governmental actions through Truth Social before they trickle out through official channels.
Trump Media expects offering unfettered access to posts to be “a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders,” including the President’s family. If that doesn’t work, there’s always the nuclear fusion business Trump Media merged with last year.
Revenue Expectations
The new API is likely to attract businesses looking to stay ahead of the curve when it comes to Truth Social posts. As the platform continues to grow, the demand for real-time access to its content is expected to increase. This could lead to a significant revenue stream for Trump Media, potentially creating a new source of income for the company.
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In a similar situation, when Twitter closed its free API access, many businesses were forced to adapt and find alternative solutions. This experience may have prepared them for the paid API model that Truth Social is now offering.
Some platforms have seen significant revenue growth after introducing paid APIs, while others have struggled to attract and retain customers. The success of Truth Social’s API will likely depend on its ability to provide valuable insights and data to its customers.
As the launch date of the new API approaches, businesses and investors are likely to be watching closely to see how it will impact the market. With President Trump’s influence on the platform, it’s likely that the API will attract a lot of attention and interest. The success of this API will depend on its ability to deliver on its promises and provide a meaningful source of revenue for Trump Media.
