In the busy world of microcars, a Spanish startup named Liux is making waves with its sustainability-focused electric vehicle, the Liux Big. Despite its small size, the Liux Big has lofty ambitions, aiming to compete with Chinese rivals in the European market.
From Yogurt Pots to Chinese EVs
Once dominated by cute Italian ‘yoghurt pots,’ the European microcar scene has seen a shift. Today, small Chinese electric vehicles (EVs) have taken the lead, including Smart, which has moved manufacturing to China.
Liux, however, is determined to carve out a niche with its upcoming microcar, the Liux Big. The ‘Big’ name is tongue-in-cheek, as the car is small enough to park at a right angle to the curb.
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Sustainability at the Core
Liux co-founder Antonio Espinosa de los Monteros told TechCrunch, “The idea of a European car does not exist.” Instead of aiming for a fully sovereign supply chain, Liux focuses on sustainability. Its batteries, while not made in Europe, are rechargeable at home, including with solar power. The car is designed for easy maintenance and is built with a linen-based biocomposite that can be recycled.
“Real circularity” is Espinosa’s philosophy, honed from his previous venture, Auara, a Spanish B Corp selling recycled and recyclable water bottles. Co-founder David Sancho, an expert in electric vehicle engineering, ensures the Liux Big rivals gas-powered cars in performance.
Liux’s first prototype, the Animal, combined their expertise in recycled and plant-based materials. However, the company pivoted to the Liux Big, securing Europe-wide homologation and planning to start selling it in the first half of 2024.
Liux has grown to 65 employees and is preparing to ramp up production across three facilities in Spain, including its Azuqueca factory. Despite its size, the plant could reach a production capacity of 20,000 cars a year by 2030.
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Targeting City Dwellers and Partnerships
More than 7,500 people have joined the waiting list for the Liux Big, with the most represented profile being a 55- to 60-year-old city dweller. Liux is open to partnerships with companies managing B2B fleets and those interested in autonomy.
The Liux Big will retail for below €18,000 ($21,000), putting it at the higher end of the microcar price range. Despite its size, Liux has managed to fit a 260-liter trunk into the car and prioritizes safety and a car-like driving experience.
Liux plans to use its €16 million in secured funding to bring the Liux Big to market through partnerships with European car dealerships. Its showroom, equipped with textile screens and 3D models, offers a preview of the Liux Big’s sales experience.
