The French company’s quality management group verifies items for authenticity before transport them to consumers. Vestiaire grew rapidly in 2020 and says it has had round one hundred forty,000 new weekly listings in 2021, increasing throughout Europe, North America, and Asia. In April 2021, Vestiaire reached unicorn standing after elevating $215M at a $1B valuation. It also introduced its Treadler initiative in March 2020, which can enable different manufacturers to entry Fashion News its international supply chain — providing smaller firms the economies of scale needed to produce garments sustainably. H&M’s former head of sustainability, Helena Helmersson, stepped into the CEO function in February 2020, signaling the style retailer’s purpose to take sustainability more significantly. Fashion Nova is one example of a quick fashion e-commerce brand that has efficiently leveraged social media to construct its buyer base and its model.

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